The Complete Guide to Customer Discovery Interviews
How to plan, run, and learn from customer discovery interviews: the founder’s method for validating a product idea before building it.
Read the guideGuides
Deep, practical walkthroughs of the discovery craft.
The Complete Guide to Customer Discovery Interviews
How to plan, run, and learn from customer discovery interviews: the founder’s method for validating a product idea before building it.
ReadHow to Ask Mom-Test Questions (With Examples)
The Mom Test in practice: how to ask questions that get honest answers, with good and bad examples you can copy into your next interview.
ReadThe Early Signals of Product-Market Fit
What to look for in interviews and behavior that suggests you’re onto something real.
Coming soonLessons From Your First 100 Interviews
Patterns, mistakes, and shortcuts founders discover once discovery becomes a habit.
Coming soonPlaybooks
Step-by-step plays you can run this week.
The 10-Interview Validation Sprint
A one-week plan to validate a product idea with 10 customer interviews, from recruiting to a clear go / no-go decision by Friday.
ReadHow to Recruit Interviewees (Without Begging)
Where to find the right people for discovery interviews and how to get them to say yes.
ReadTemplates
Scripts and worksheets to copy and use.
Customer Interview Script Template
A copy-and-use customer discovery interview script: warm-up, problem exploration, and wrap-up questions built on Mom-Test discipline.
ReadInterview Synthesis Template
A worksheet for turning a stack of interview transcripts into patterns, verdicts, and a decision.
Coming soonGlossary
Plain-English definitions for discovery terms.
What Is Product Discovery?
Product discovery is the work of deciding what to build by learning from real customers before committing engineering time.
ReadWhat Is The Mom Test?
The Mom Test is a set of rules for customer conversations that keep feedback honest, so good that even your mom couldn’t give you a false positive.
ReadWhat Is Willingness to Pay?
Willingness to pay is what a customer will actually give up to solve a problem, the strongest signal that a market exists.
Coming soonWhat Are Leading Questions?
Leading questions nudge people toward the answer you want, and quietly ruin your customer research.
Coming soonReading about discovery is step one. Running it is step two.
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